HR Certification Institute® (HRCI®), headquartered in the U.S., is the premier credentialing organization for the human resources profession. For 40 years, HRCI has set the standard for HR expertise and excellence around the globe. Helping further develop their brand identity I was responsible for creating new art direction for the overarching brand as well as their new micro-creditinal UpSkill. These new visuals were applied towards their homepage, overview pages, landing pages, emails and social media content.